Addressing economic inequality remains a pressing societal challenge, with the top 1% controlling a disproportionate share of wealth in the US and Europe. While prior research has examined income disparities and macro-level wealth concentration, little is known about how wealthy individuals perceive inequality or their potential role in promoting social change.

This presentation will explore the experiences, motivations, and strategies of wealthy social change agents (wealth above $5m) who challenge entrenched structures from within elite circles. Drawing interviews of wealthy activists, who are members of wealth tax advocacy organizations, we identify a three-phase process of engagement: emulsion, sedimentation, and crystallization. These phases are bridged by transitions that involve engagement outside and inside elite circles, as individuals navigate internal and external blockers.

In this event, Prof. Patricia Hein, Assistant Professor of Sustainability at Ivey Business School, will present findings that reveal distinct trajectories of wealth activism: public engagement, peer-oriented influence, and discreet support, each carrying varying personal and reputational costs. By highlighting the heterogeneity of the wealthy and the intrapersonal dynamics that drive engagement, this research advances understanding of how those with substantial economic capital can act as catalysts for systemic change. We show that wealth activism can move beyond philanthropy to confront the structural foundations of inequality from within positions of privilege.